Tips for Adding Value During this Time

Keep talking to your customers

Whether it’s reaching out to talk about adjusted operational hours, offering new products, helping disseminate government advice, fighting fake news or even just keeping people’s spirits up, it’s important to keep in contact with your customers so they don’t forget about your brand. 

Think upper-funnel and brand building

Branding and a longer-cycle demand generation strategy can often be overlooked in favor of short-term lead generation and sales strategies. Now is a good time to turn to brand building and longer-term relationship nurturing. particularly if the idea of ‘buy this’ feels a little exploitative and not in-tune with customer’s priorities right now. Use this opportunity to widen your audience at the top of the funnel. You can focus on lower-funnel sales tactics when things feel more back to normal.

Take time to regroup

History shows that after epidemics like SARS, consumer buying springs back stronger than ever. It’s important that when we do return to our day-to-day spending, consumers turn to your brand and not your competitors. Make sure you’ve got your plan-of-action in place and ready to go, be agile and keep your eyes trained on the future.